CREATIVE STRATEGY

VS 在2016年簽下全新代言人:國際超模劉雯，藉由劉雯時尚形象，更與 VS 品牌調性結合！ MX 與客戶合作，打造一系列行銷策略，在 CNY 發布新代言人及新品上市訊息。

In 2016, Vidal Sassoon (VS) invited the international super model Liu Wen to present

the whole new fashion brand image. We were excited to be part of the campaign by

assisting VS to build up the marketing strategies and to announce the newest en-

dorser and new product launch in the Chinese New Year of 2016.

VS 在 2016 年簽下全新代言人：國際超模劉雯，藉由劉雯 時尚形象，更與 VS 品牌調性結合！MX 與客戶合作，打造 一系列行銷策略，在 CNY 發布新代言人及新品上市訊息。

In 2016 , Vidal Sassoon (VS) invited the internatio-

 nal super model Liu Wen to present the whole new

  fashion brand image. We were excited to be part of

  the campaign by assisting VS to build up the mark- 

strategies and to announce the newest endorser   

and new product launch in the Chinese New Year  

of 2016.                                                                         

PHOTO SHOOTING

從「你還是一成不變的你？以為時尚離你很遠？」的 consumer insight 出發， VS 要 consumer 和劉雯一起打破框架，挑戰各種可能性，在新的一年發現全新的自己！

Generated from two consumer insights: “Nothing much changed in my life” and

“Feeling so distanced from fashion”, VS aims for encouraging the costumers to

break the limits with the brand ambassador Liu Wen, to embrace challenges

and to discover “The Happy New You.”

從「你還是一成不變的你？以為時尚離你很遠？」的 con-   sumer insight 出發，VS 要 consumer 和劉雯一起打破框架 挑戰各種可能性，在新的一年發現全新的自己！                

   Generated from two consumer insights: “ Nothing   

much changed in my life” and “ Feeling so distan-

ced from fashion”, VS aims for encouraging the    

costumers  to  break the limits with the brand am-

 bassador Liu Wen , to embrace challenges and to  

discover “ The Happy New You.”                               

TVC / OOH

在有限的拍攝時間內，MX 幫助客戶同時完成4支 i-Video 拍攝 / 平面拍攝 / OOH 互動影片拍攝， 將代言人的效果極大化！雖為 i-Video，但卻具備 TVC 規格的效果與細緻度，更凸顯品牌調性與質感。 最終配合客戶創新的媒體規劃，精準投放，campaign 上線後成功引起話題，帶動銷售成長！

In order to maximize the endorser’s value, we managed to make 4 i-Videos, print shoots

and OOH interactive videos within a tight schedule. Our i-videos have the high definition of

TVC, that highlights VS’s brand tonality and quality. Together with VS’s innovative media

planning, this campaign has successfully targeted the audience to create topics and been

powering the sales growth continually!

 在有限的拍攝時間內，MX 幫助客戶同時完成 4 支 i-Video  拍攝 / 平面拍攝 / OOH 互動影片拍攝，將代言人的效果極     大化！雖為 i-Video，但卻具備 TVC 規格的效果與細緻度， 更凸顯品牌調性與質感。最終配合客戶創新的媒體規劃，      精準投放，campaign上線後成功引起話題，帶動銷售成長！

In order to maximize the endorser’s value , we    

  managed to make 4 i-Videos , print shoots and     

OOH interactive videos within a tight schedule.   

 Our i-videos have the high definition of TVC , that

   highlights VS’s brand tonality and quality. Together

with VS’s innovative media planning , this cam-   

paign has successfully targeted the audience to  

  create topics and been powering the sales growth

continually!                                                                  

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